Returning to nature is only a business trick?

From remote annuity to latter-days, people was exploring how to manufacture complicated-craft products from original material. But then from latter-days to contemporary era, people was making every attempt to go back to nature. We are intended to eat original flavour food without any addictive. We trend to read books with recycling paper. We prefer to drink more nature water. We are trying to change any colourful elements and return back to original lifestyle.

However, it did not mean that this era was regressing. On the contrary, it was only a trick designed by businessman in order to raise a new industry. The factual purpose of the industry was to reduce any unnecessary cost and catch lucrative profit rather than protecting environment in a true sense. MUJI is such a special example.There are three aspects as below.

From product’s point of view, it reduces vast sums of design and package cost. MUJI advocates that nature products should return to the essential function of product itself rather than focusing on gaudy package and design. In contrast, package and trivial design could only burden on the function of product itself. For example, A pen should be used to write. If you craved a rose with gold materiel on the end of pen, it could have had  influence on its writing due to its weight(Newlin, K. ,2009).

From marketer’s point of view, saving design cost is one side, another side is to provide new product experience for customers. Returning to the original function of product itself is a new consuming value that MUJI is intended to promote. This is a new culture that they design for product. Therefore, customers purchase its special culture so that they achieve satisfaction. One special example was that a battered house which promoted its long history and lachrymatory story to attract customer to live in. if compared to other competitor, its story made up for its facility. Sometimes culture is easier to get success than physical stuff. In additional, the good quality also left perfect impression on customers(Muji Europe Holdings, 2009).

From environmentalist’s point of view, it reduces the cost of material. Some high end stationary products concentrated on producing handmade leather as the cover of notebook. But MUJI used some cheap but recycling material based on environmental guidelines. As a matter of fact, this is a sort of green marketing. They indoctrinated customers with environmental awareness and then promoted their products based on these lifestyle they advocated. Customers always had a kind f illusion that if only they purchased these products , they would also have a sense of achievement by making some contribution on environment(MUJI, 2008).

In conclusion, creative business model and subversive idea could bring new opportunity and market. MUJI is depended on the new idea that lead customer to return back to nature to achieve giant success.

Reference:

Newlin, K. (2009). Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, And Tell Aoo Your Friends About It. Prometheus Books: Amherst, New York.

Muji Europe Holdings (2009). Available from: http://www.muji.eu/index.asp. Accessed 12 Nov, 2015.

MUJI (2008). Market Entry and Brand Strategies For Different Asian Markets. Retail Asia Congress. [Online]. Available on Slideshare.net. Accessed 12 Nov 2015.

Tomorrow is always on the way

I did not know whether you had such an experience like me. When Mike proclaimed that we would take online course on next Monday and dismissed the last class at end of the workday, I darted out of the door of class and hatched a plan which travel toward some cities around the tedious Southampton City on weekends. Then I was absent in that so-called online course. In the next several day,  I was trying to look for any excuses which I could skip the online class.

Some study freak gazed at me and asked why I could make variety of excuses to miss the class. I answered them, I am Procrastinator. Yes, I am Procrastinator. For any Procrastinators, today is the first day of the rest of your life. This almost become our slogan.

Even if I prepare to watch MOOC online someday and set an alarm clock, I think I will mute its sounds and continue to snooze. Even if I open my laptop to watch MOOC, I still could not insist to complete it because of distraction of other compelling video and Facebook. I may make another excuse that I post some status first on Facebook and then continue to watching MOOC. But normally, I will leave MOOC behind then.

In our bottom of heart, MOOC is a fixed video, it will not disappear with its feet in someday and I can finish it at any time. Additionally, If I do not understand some words in MOOC, I can roll it again and again. Hence I could be unfocused and distracted.

But if the MOOC become lecture which especially Mike have, I will get up unhesitatingly without alarm clock. It may be because of the attraction of Mike. But I personally think the most reasons is that I can feel someone monitor me at some corner when I am absent in a class. As if lecture is a strip of rope which bundle me, I cannot lose it.

After all, Lecture is limited, our classmates are precious and exchanging our opinion is valueless. Lecture is sort of atmosphere which different people with different culture from different country collide against sparks of wisdom.However, MOOC is a static video: lifeless and no vitality. Even though I could comment on the below of video, it get few responsive rate unless you have brilliant opinion. The result is that you cannot untangle your puzzle and still do not learn anything.

Someone said that MOOC still have a plenty of advantages: freedom timetable, low cost and wide variety of course. But if you are from a university which hit the low-ranking, you also pay low tuition fees and skip your class at any time. Professions in the lecture of university do not require every student must attend in every class. You also can dispense your time according to your situation(Igniteengineer, 2014).

Elite university is different. Everyone is hardworking and everyone want to compete with each other. Hence, they attend in every important class and take notes as they can. Nevertheless, study atmosphere played an irreplaceable role in our study life.

I think this is the gap between real time lecture and MOOC.

Reference:

Igniteengineer (2014), [online] 10, Nov, 2015 at: http://www.igniteengineers.com/mooc-advantages-and-disadvantages/

Why does people like more comments

As a blogger, the meaning of comments are to them as water is to fish. Once losing readers to leave any comments below the posting, they also lose interests to continue posting any thoughts or life journals. Although sometimes checking and replying comments waste their time to do other things; Although comments are only a sort of form of accepting or rejecting an idea and did not represent that the content of blog exist problem or flaws. They still insisted on looking forward more comments. There are some psychological and social theory to explain such a phenomenon.

First of all, achieving society acceptance is absolutely fundamental needs to humans. It can trace to remote antiquity when human lived with a huge groups in order to fight with adverse condition and preyer with bared fangs and claws. The reason is extraordinary simple that they thought independent individual is extremely in peril and groups make them feel safe and protected. This is origin of social acceptance. However, in modern days, there are not any so-called enemies and abdominal condition. For blogger, they fear that their blogs are submerged in ten of thousands of blogs. Hence, big data is an enemy. Comments which reader leaves seem that group members provide the sense of presence for them as if big data did not flooded these vulnerable blogs(Contemporary, 2015).

Secondly, comment is way to get rid of lonely. When stepping into twenty-one century, communication methods had changed a lot. Facebook messenger could connect with any several people who are in different places. Online game, music and film make people prefer to stay at home rather than taking participate in family and workmate activities. Additionally, remote work also overturn the traditional night-five jobs and have the relationship of people start generating distance(Laterstar, 2015). Hence, blog become a way to express their own emotion. Comments become their virtual friends to support or reject their idea. They could debate on a topic. They could communicate with each other regarding some trivial stuff. They could have a row as well.

Finally, comment is a platform which could share with ideas and thoughts. When facing some difficulties which is hard to resolve, you could post blog and summon different people with distinctive background to assist you break through barrier. When lacking capital to treat critical illness, blog is a good way to raise money. Comments represent that they accept to help you to relief current situation and are willing to be your one of social friends. Friends in real life is limited, but social friends are powerful and have immeasurable effect.

Ruling out the purpose of commercial, comments are still pursued by bloggers all the time. As explained above, It played a significant role in their essential and mental needs respectively.

Reference:

Contemporary(2015).[online].09, Nov, 2015 at: http://alex8pink.blogspot.co.uk/2013/02/21st-century-culture_20.html

Laterstar(2015). [online]. 10, Nov, 2015 at: http://www.lakestarmccann.com/blog/the-history-of-the-blog-and-why-blogging-has-become-so-popular/

Magic mirror–A new fitting experience, lingering the edge of real and virtual world.

Recently, I saw a compelling advertising in Youtube by incident that described a television interviewer investigated some passerby randomly whether they remembered their landline number. But the result was that they all did not bear that number in their mind. It told us that the speed of technological development was so astounding that people have given up using out of date technology that was invented before several years.

However, as a matter of fact, landline was not taken place completely by mobile phone and some companies still kept it as a method to contact their consumers. As if traditional paper books was also not replaced by kindle. You could still caught sight of a paperback book being held by some busy man in London underground.

 As Hegel said, what is real is rational, what is rational is real.     Therefore, whichever model continue existing in the world due to some reasonable reasons.

As if magic mirror appeared in Channel make-up counterIn some period of time, a group of people discussed when magic mirror overthrown the realm of brick and motor clothing and make-up store. This is a trivial but unnecessary debate. Tradition fitting model still exists in majority of clothing store. Only few clothing stores such as Tory Burch and Pepe jeans implemented the new customer experience.

Customer experience of a new technology indicated that it was regarded as a marketing methods to attract more customer but could not widespread across over the world. The trailer of magic mirror told us that it reduces the cost of inventory and is convenient to try on different clothing by tapping several simple button. However, do not be led into the tempting trap!

Firstly, when preparing to purchase the magic mirror as prophase investment, you would discover the cost of it was so costly. Through the online price sheet, £5900 is the bottom price for every mirror. For some high street brands such as HM, the cost of every summer clothing might be from £5 to £10. £5900 is equal to stock over 590 clothing in inventory.

Secondly, virtual clothing could blind our eye so that we cannot see the original appearance of clothing in our body. The frequent situation was you were not sure to choose which suitable size. Small size? Extra small size? The results would cause a variety of customers require to refund their products.

The more such a circumstance occurs, The more customers are dissatisfied. The consequence is  that they churn to other competitor stores. Hence, magic mirror only was applied in some luxury brand as premium service. One particular example is that Burberry flagship store in London promoted magic mirror for those VIP customers. They could enjoy not only different fitting experience, but also customised clothing. Customers could choose their favourite colour and material to customise a unique clothing with their individual style. Additionally, Burberry store also offered experts to guide customers to match colours and material with their skin and style. These service could reduce the fitting error which is caused by inauthentic mirror. Meanwhile, it also enhances the cost of labor. That is why Magic mirror only stay in high end level to catch more attention in current phrase, after all it situates in an immature development stage.

The new fitting experience brought new trend for clothing industry with its concurrent advantages and shortcoming. It explored to capture whole the clothing and make-up industry with fast-growing technological development as well. We believe that new technology will make virtual world become more authentic.

Reference:

Fortune(2015). [online]. 15th October, 2015 at: http://fortune.com/2015/10/08/rebecca-minkoff-technology/

Fashion icon J.W.ANDERSON and social media

In the past of few years when traditional industry did not shift into information age, the profit of niche fashion brands depended on those fashionistas. But as a matter of fact, low spreading rate in  the world made the unusual fashion brands restrict in certain region. Owing to the fast-growing of Social media, it commenced at catching global attention and brought a thread of chance to niche fashion brands.

J.W.ANDERSON is the most bright in the bewildering array of stars.

“In fashion today, we live in a world now that demands a global picture,”  saysAnderson.                  

Social media is such a magical stuff which can connect with the world. L who resided in the England had acquaintance with A who was living in America by Facebook. G discovered a tour guide in processing of heading to Paris by twitter. Likewise, fashion brands could promote and spread out itself by these similar way as well.

As mention to social media, J.W.Anderson used it to showcase new fashion trends with distinctive polymeric material during the new season and the fashion week by tweeting #J.W. Fashion week and then obtained a variety of follower.

Followers represent value and opportunity which they probably buy online. In order to seize such an opportunity and drive these fans who took interest in this product to click and make a transaction, it got the link with online shop at end of every post Especially in Christmas Day, the half price and flash sales attracted tens thousands of people to purchase online regardless of its size or material.

Certainly, only depending on official e-commerce store and Facebook is far from sufficient. Retail online stores also play a vital role in developing more fashion groups. In London, J.W.Anderson associated with over four department online store such as Selfridge and Harrods to solid its fashion status. Additionally, some designer online store such Opening Ceremony and Browns displayed his new style clothing as well. These online store with different feature target different fashion groups. Department online stores throw a large net on those people who are in all sort of social status. It provides more chance for J.W.ANDERSON to approach more different people who are passion about  fashion. These fashion group could be penniless but they probably save one month salary to buy a wallet. These fashion group could be loyal customers of channel but they came cross some of sweat top which caught their attention someday and purchased it. However designer online store mainly collected distinctive kind of niche fashion brands and focused on those fashion group that only zeal for uncommon and innovated clothing but didn’t care particular brand.

For this sort of method of selling product, it is equal to make a long term advertising and promote its design to more fashionistas.

Thanks to social media, J.W.A observes, consumers now engage directly with brands and people they like. “I think there has to be a very non-calculated approach to it. That’s the joy in it — that it’s spontaneous. So brands have to be spontaneous. I think you have to be yourself,” the designer notes

Social media is such a spontaneous vehicle to filter all of thing which people do not like and gather big group from different region together for sharing their common interest and information. Meanwhile, it brought those niche fashion brands infinite chances to create its value—particularly for J.W.ANDERSON.

  Reference

Econsultancy (2015). [online]. 09 October, 2015 at: http://www.socialbro.com/steal-their-style-7-fashion-brands-bringing-life-to-their-digital-marketing/

WWD FASHION(2015). [online] 09 October, 2015 at: http://wwd.com/fashion-news/designer-luxury/jw-anderson-the-thinker-wwd6-10117905/

Kotler, P,  Kartjaya, H & Setiawan, I. (2010) Marketing 3.0: From Products to Customers to the Human Spirit, John Wiley & Sons.